Why is strategy important?
"If one does not know to which port one is sailing, no wind is favourable."
In the market segment of another client one competitor has acquired another, resulting in a company of such size and product portfolio that it seriously endangered our client’s market position. Taking advantage of the hesitation of their customer after the acquisition, we examined their purchasing habits as well as all competitors’ product portfolios and pricing strategies and through this we devised a sales, marketing and communication strategy that helped our client’s sales team acquire a significant number of new customers from the competitor and exceeded the planned revenue for this assignment by 150%. As a consequence their perception in the market has improved significantly.
These are just two short examples of the necessity and effectiveness of strategies. With our 15 years of experience we help our clients to increase their revenues and/or profits and improve their market positions by using their companies’ and the markets’ opportunities.